Attend DEMA Show 2014 Miniseminars


Seminar and/or teaching status credit is available to PADI Members who attend a total of four (4) PADI Miniseminars including PADI Product Showcase, Risk Management 2014: Protect Your Divers and Yourself and two other presentations. Attendance validation is required for credit and forms will be available at the seminars.

PADI Product Showcase
Wednesday, 19 November – 10:00am -11:00am (N246)
Thursday, 20 November – 4:00pm -5:00pm (N246)
Friday, 21 November – 1:00pm -2:00pm (N250)

This one-hour seminar will focus on the new additions to the PADI suite of offerings, including:

  • The revised PADI® App
  • Language additions to the Open Water Diver course
  • PADI Sidemount and Tec Sidemount Manual
  • Discover Scuba® Diving Participant Guide
  • PADI Library app
  • Reactivate™ program
  • PADI Gear™

Discover how to leverage these products and programs for your business while learning about any additional standards changes that will affect your daily teaching.

Risk Management 2014: Protect Your Divers and Yourself
Wednesday, 19 November – 11:00am -12:00pm (N246)
Thursday, 20 November – 3:00pm -4:00pm (N246)
Friday, 21 November – 2:00pm -3:00pm (N246)

Are you 100 percent prepared in case of a dive accident? Determine how prepared you are through an analysis of real dive incidents and learn how conservative decisions provide better protection. You’ll also find out how to better manage risk in diver education programs and throughout your dive business.

Win With PADI
Wednesday, 19 November – 3:00pm -4:00pm (N246)
Thursday, 20 November – 1:00pm -2:00pm (N246)
Friday, 21 November – 11:00am -12:00pm (N246)

Connect with PADI President and Chief Executive Officer, Drew Richardson, as he discusses PADI’s overwhelming success and marketplace dominance, including the ways PADI’s premium brand offers value for all levels of the organization: for PADI Members and Divers and PADI Regional Headquarters.

Trash Talking – AWARE Style
Wednesday, 19 November – 1:00pm -2:00pm (N250)
Friday, 21 November – 10:00am -11:00am (N250)

Join Project AWARE for some trash talk as they reflect on more than three years of scuba divers’ contributions to Dive Against Debris. Trash in the ocean is a local problem with global solutions and a global problem with local solutions. In this interactive seminar, we’ll discuss the unique, beneath the waves perspective scuba divers give to the problem and highlight opportunities to tackle waste in our communities, large and small. We’ll look at new program tools to take our work against trash in the ocean to the next level and implement long lasting solutions.

SPLASH – The New Dive Center Marketing and Course Management System from the Makers of EVE
Wednesday, 19 November – 2:00pm -3:00pm (N250)
Friday, 21 November – 4:00pm -5:00pm (N250)
Saturday, 22 November – 10:00am -11:00am (N246)

Discover what you can achieve by incorporating this new system into your business to help boost sales, increase diver acquisition, enhance diver retention, lower business costs, speed up customer communication, reduce logistical headaches and receive real-time information about the state of your business.

The Power of the PADI App
Wednesday, 19 November – 10:00am -11:00am (N250)
Thursday, 20 November – 2:00pm -3:00pm (N250)
Saturday, 22 November – 10:00am -11:00am (N250)

Discover how to use digital products such as the PADI Open Water Diver Touch™, the PADI App and PADI eLearning® to connect with the new league of student divers who learn and consume information online. You’ll learn about the features and benefits of PADI’s latest digital offerings and leave with the tools and tips you need to successfully integrate them into your business.

Leveraging PADI’s Marketing Horsepower
Wednesday, 19 November – 10:00am -11:00am (N250)
Friday, 21 November – 1:00pm -2:00pm (N246)

Learn about the latest PADI marketing campaigns and programs and how you can use them in your business. You’ll discover the ways PADI drives business – and profits – through your doors, and the tools you have available to help increase certifications and achieve marketing success.

Align Your Online Marketing for Success
Wednesday, 19 November – 1:00pm -2:00pm (N246)
Thursday, 20 November – 10:00am -11:00am (N246)

Are you looking for new ways to engage with your customers online? In this seminar, you’ll discover the ways PADI uses various online and social media to help increase traffic and customer engagement while delivering a quality user experience.

Learn how to create an engaging customer journey that helps convert your online relationships to paying customers.

Increase Your Visibility with PADI Online Communities
Thursday, 20 November – 11:00am -12:00pm (N250)
Friday, 21 November – 2:00pm -3:00pm (N250)

Are you using all of the online PADI resources to their full potential? In this seminar, you’ll discover the value of putting PADI’s dominant online space to work for your business.  You’ll learn how to:

  • use the new features within the revised Dive Shop Locator at, such as Facebook and TripAdvisor®, to attract more divers
  • use ScubaEarth®, PADI’s online scuba resource and social community, to increase awareness of your dive center and generate revenue.
  • leverage PADI’s social media to expand your marketing reach.

You’ll leave this session armed with the confidence to manage and monitor your online reputation, and with actionable tips you can use immediately.

CDTC Q&A: What it Takes to Become a PADI Course Director
Wednesday, 19 November – 11:00am -12:00pm (N246)
Thursday, 20 November – 10:00am -11:00am (N250)

PADI Course Director is the ultimate PADI Professional rating. Come to this miniseminar to find out how you can reach this goal and learn about the prerequisites, application procedures and acceptance protocols for the Course Director Training Course.

Business Boosting Tools at Your Fingertips
Wednesday, 19 November – 11:00am -12:00pm (N250)
Friday, 21 November – 4:00pm -5:00pm (N246)

Whether you get business tips online, through hands-on workshops or your Regional Manager lends a hand, PADI has highly effective tools you can use immediately to increase traffic or pack your classroom. During this seminar we’ll cover how to make the most of PADI webcasts, Go Pro (Live to Scuba) Nights and PADI Business Academy.

Customers for Life: The Power of Customer Service
Thursday, 20 November – 10:00am -11:00am (N250)
Friday, 21 November – 3:00pm -4:00pm (N250)

Are you looking for ways to garner more attention and loyalty from your customers? In this session, you’ll learn how responsiveness to customer requests transforms those customers into advocates for your business, helping to create customers for life. You’ll also learn about the tools available to you via the PADI Pros’ Site and how you can use them to provide immediate, 24/7 customer service to your business patrons.

Competing with Internet Sales
Thursday, 20 November – 2:00pm -3:00pm (N250)
Friday, 21 November – 10:00am -11:00am (N246)

With the continued increase of online sales, where does your business fit in? In this session, we’ll explore new ways to package diver education programs with equipment and travel to help give an immediate boost to profits. You’ll leave with actionable ideas you can take back and implement immediately into your business.

“Pool”ing Resources to Increase Profits
Thursday, 20 November – 11:00am -12:00pm (N246)
Friday, 21 November – 4:00pm -5:00pm (N250)

In this seminar, you’ll learn how to generate additional income with PADI Swim School by leveraging your most “liquid” asset – your pool – to integrate a successful swim program into your business. Discover how easy it is to integrate swim classes into your existing programs to maximize pool use and profitability year round.

Tec Seminars in the Tec Resource Center

If Newton and Archimedes Were Tec Divers
Wednesday, 19 November – 1:00pm -1:45pm
Thursday, 20 November – 2:00pm -2:45pm

Tec divers sometimes behave as though the laws of physics have been repealed; this miniseminar looks at the problems Tec divers face when they forget physics and how to avoid them.

The Business of Technical Diving
Wednesday, 19 November – 4:00pm -4:45pm
Friday, 21 November – 1:00pm -1:45pm

Technical diving has exploded into a dive industry phenomenon that expands opportunities for divers and dive businesses. Technical diving is not only an exciting method of diving, but a highly profitable venture for dive operators who approach it appropriately.


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Don’t Miss PADI Social – Celebrating Wins in 2014

Tuesday, 18 November
6:00 pm – 8:00 pm

Toast the PADI family’s success in 2014 and reconnect with dive industry colleagues, PADI staff and friends from all over the world. You’ll get to experience live entertainment from The Reflex and have a front row seat for PADI President and CEO, Dr. Drew Richardson’s insightful speech about the scuba industry and the future direction of the PADI organization. Start DEMA week off right at Vanity Night Club in the Hard Rock Hotel and Casino.


Last Chance to Book Your DEMA Show Hotel Room

Contact PADI Travel Network to secure room rate of just $95 US per night (plus tax) and they will waive the additional resort fee of $19.95 plus tax per night. You’ll want to book now because rooms at the PADI host hotel, the Westgate Las Vegas Resort & Casino (formerly the Las Vegas Hilton) are selling out fast. . It’s a short walk from the convention center and is home to the PADI Course Director Update and Emergency First Response Instructor Training programs. There will also be a shuttle from the hotel to the PADI Social at Vanity Night Club on Tuesday night. Rooms are selling fast and will sell out, so don’t delay.

Contact PADI Travel Network ( at 800 736 7021 (US and Canada), +1 949 858 7234, ext. 2555 to reserve your room space today.

For more information on all PADI at DEMA Show 2014 events please visit the PADI Pros’ Site.